New: The Product Hunt Launch Playbook — 30-day countdown to a top 5 launch

You built the product. Now get the customers.

FounderHacks gives vibe-coding founders the exact blueprints, templates, and step-by-step playbooks to get their first 10, 100, and 1,000 customers — without a marketing budget or a growth team.

Over 15,000 new SaaS products launched last month. Most will never find their first 100 customers. FounderHacks changes that.

Building is the easy part now. Selling is not.

98% of founders who vibe-code a product in a weekend have no plan for getting customers on Monday morning.

What AI tools gave you

  • A working product, in days
  • No developer needed
  • Live on the internet
  • Beautiful UI out of the box
  • Database and auth ready

What they did not give you

  • Your first paying customer
  • A channel strategy
  • Pricing confidence
  • A launch plan that works
  • Anyone to talk to about growth

FounderHacks gives you the second half.

The Three-Milestone Framework

Your roadmap from zero to 1,000 customers

Each milestone requires completely different tactics, channels, and mindsets. FounderHacks gives you the exact plan for each stage.

MILESTONE 1

First 10 Customers

Do things that do not scale. Find real people. Convince them one by one. The goal is validation and learning, not volume.

Cold DMs · Personal network · Niche communities · Demo calls · Direct outreach

View Zero-to-10 Playbook
MILESTONE 2

First 100 Customers

Identify what worked and go deep. Add one channel. Start building distribution and a narrative.

Product Hunt · Directories · Content seeding · Newsletter outreach · Creator partnerships

View Distribution Playbooks
MILESTONE 3

First 1,000 Customers

Build systems. Make acquisition repeatable. Stop being the sole engine of your own growth.

SEO engine · Newsletter flywheel · Referral programme · Cold email system · Paid acquisition

View Scaling Playbooks

Everything You Need

Not a course. Not a blog. A system.

Every piece connects to a stage, a goal, and a next step. Deploy today, not next quarter.

15 Launch Playbooks

Step-by-step operational documents you execute like a checklist. Not essays — action plans.

Example

The Product Hunt Launch Playbook — 30-day countdown. Day-by-day. Hour-by-hour on launch day.

Browse playbooks

100+ Ready Templates

Real copy that has worked, with notes on why it works and how to adapt it for your product.

Example

The cold DM template with a 34% reply rate — real message, real result, ready to personalise.

Browse templates

Never Miss a Step

No decisions. No interpretation. Just a list of things to do in order. The highest-ROI format.

Example

The launch day checklist — what to do every hour from 6am to 10pm.

Browse checklists

Counterintuitive Quick Wins

Battle-tested tactics most founders have never heard of. Short reads, immediate high-leverage action.

Example

The competitor review hack — find your first customers in G2's 1-star reviews.

Browse hacks

Free Founder Marketing Tools

Interactive tools that help you make specific marketing decisions without hiring a consultant.

Example

Channel prioritisation tool — enter your product type, get a ranked acquisition plan.

Try tools free

Real Founders, Real Results

In-depth case studies with every tactic, channel, message, and mistake documented. No vague hand-waving.

Example

How Priya got 847 customers in 60 days using only Reddit and cold email — every message included.

Read case studies

Free Marketing Assessment

Find out exactly what is stopping you from getting customers.

15 questions. 5 minutes. Get your Marketing Readiness Score across 8 dimensions — and a prioritised action plan specific to your product and stage.

Get your score free

No signup required to start

61

Marketing Readiness Score

ICP ClarityNeeds work
PositioningNeeds work
Channel SelectionGetting there
Content EngineStrong

Priority action: Complete the ICP Definition Guide →

Proof, Not Promises

Founders who stopped launching to silence

847

reached 10 customers

312

reached 100 customers

94

reached 1,000 customers

I had zero customers for 3 months after launch. Used the cold DM playbook. Had 12 paying users in 11 days.

AC

Alex Chen

FormFlow · 10 → 86 customers in 6 weeks

The Product Hunt playbook got us to #3 on launch day. 340 signups, 47 converted to paid within a week. The hour-by-hour schedule was a lifesaver.

SK

Sarah Kim

DesignSync · 0 → 200 customers in 30 days

I was posting on Twitter daily with no results. The channel prioritisation tool told me to focus on Reddit. 200 users in a month from 3 subreddits.

MW

Marcus Wright

DevTracker · 5 → 200 customers in 4 weeks

The cold email playbook changed everything. 34% reply rate on my first campaign. I went from 0 to 28 paying customers in 3 weeks.

PS

Priya Sharma

InvoiceBot · 0 → 847 customers in 60 days

Before FounderHacks, I had a product and no idea where to find people who needed it. The ICP guide alone was worth 10x the subscription.

JL

James Liu

SchedulePro · 0 → 150 customers in 8 weeks

Submitted to 47 directories using the checklist. 3 months later, directories are my #1 acquisition channel bringing 40+ signups per month.

ET

Emily Torres

CopyMate · 20 → 520 customers in 3 months

Stop launching to silence. Start with a plan.

Join 15,000+ founders who went from “I built it but nobody came” to their first 10, 100, and 1,000 customers.

Free plan available. No credit card. Used by 15,000+ founders.