Launch Playbooks
15 launch playbooks. Every situation covered.
Structured, step-by-step operational documents you execute like a checklist. Not essays — action plans with time estimates, prerequisites, and expected outcomes.
Most used this week
The Zero-to-10 Playbook
Your first 10 paying customers in 30 days with no audience and no budget. Covers writing cold DMs that get replies, personal network activation, finding niche communities, running demo calls that convert, and pricing with no data.
The Product Hunt Launch Playbook
Day-by-day 30-day countdown to launch day. Pre-launch list building, hunter outreach scripts, comment strategy, what to do on launch day by the hour, and how to convert PH traffic to paid users after launch.
The Hacker News Launch Playbook
Show HN post formula, timing strategy, how to handle comments, what to do in the first 2 hours, how to convert traffic from a front-page post. Includes 20 real Show HN posts analysed for what made them work.
The Reddit Launch Playbook
How to find the right subreddits, contribute before promoting, the exact post format that works per subreddit type, handle hostile comments, and DM people who engage. With 15 subreddit-specific templates.
The Cold Email Playbook
List building, verification, subject line formulas (tested), email body templates for 5 different SaaS categories, follow-up sequence, how to handle replies. Includes a 30-day cold email calendar.
The Cold DM Playbook
LinkedIn and X/Twitter DM strategies. The research-first approach that gets 30%+ reply rates. Message templates for 6 buyer personas. How to scale from 10 to 50 DMs per day without getting flagged.
The Directory Submission Playbook
The 50 directories that actually drive traffic (ranked by relevance and DA), what to prepare for each, the submission checklist, how to track which directories send customers, which to prioritise first.
The Indie Hacker Community Playbook
Indie Hackers, Hacker News, Makerlog, WIP, BuildInPublic — how each community works, what content lands, what gets ignored, how to build relationships before promoting, how to cross-post.
The Build-in-Public Playbook
What to share, what not to share, how to format milestone posts that get engagement, the posting schedule that builds an audience, how to monetise a build-in-public audience, with real examples.
The Newsletter Acquisition Playbook
How to identify newsletters in your niche, cold pitch templates that get responses, how to structure a sponsorship on a tight budget, how to track ROI, which niches have underpriced audiences.
The YouTube & Podcast Outreach Playbook
Finding creators who cover your niche, pitch email templates, what to offer (free account, affiliate deal, interview), how to brief a creator so their mention converts, how to track attribution.
The AppSumo & Lifetime Deal Playbook
Whether LTD is right for your product, how to prepare for an AppSumo campaign, deal structure, what to expect in terms of volume and churn, how to use LTD buyers as a feedback engine.
The Referral Programme Playbook
When to launch a referral programme, which mechanics work for SaaS vs B2C, the invite flow template, reward structures that convert, technical implementation options, how to track properly.
The SEO Content Engine Playbook
Keyword research for founders with no SEO background, content types that drive trial signups, how to produce 4 posts per month without a writer, the internal linking system, what to expect at month 3 vs 12.
The Partnership & Integration Playbook
Finding complementary SaaS products, the cold partnership email, the integration-first strategy, how to get listed on partner marketplaces, revenue share structures that work.
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