New: The Product Hunt Launch Playbook — 30-day countdown to a top 5 launch
Next cohort: May 2026 — 6 spots remaining

6 weeks. 20 founders. One goal: 100 customers.

The FounderHacks Cohort is a live, intensive programme where 20 founders execute together. Weekly sessions, daily accountability, personal positioning workshop, and peer support from day one.

Apply for $499

One-time payment. Full Builder access included.

20

Founders per cohort

6 weeks

Programme length

6-8 hrs/wk

Time commitment

$499

One-time payment

Week-by-week breakdown

Every week has a clear goal, specific activities, and measurable outputs.

W1

Foundation — ICP & Positioning

Personal ICP workshop. Define exactly who you are selling to and why they should care. Write your positioning statement. Build your target list of 100 potential customers.

Live ICP workshop (2 hours)
Positioning draft and peer review
Target list of 100 prospects built
W2

Outreach Infrastructure

Set up your cold email and DM systems. Domain warm-up, tool selection, template personalisation. Send your first 20 outreach messages by Friday.

Cold email setup (SPF, DKIM, warm-up)
50 DM and email templates personalised
First 20 messages sent and tracked
W3

Community & Content Seeding

Identify your top 5 communities. Create your contributor persona. Write and schedule your first 10 community posts. Start building in public.

5 communities identified and joined
10 posts drafted and scheduled
Build-in-public thread launched
W4

Launch Preparation

Pre-launch checklist execution. Product Hunt preparation. Directory submissions. Email list warm-up. Launch post drafts reviewed by cohort peers.

Product Hunt launch prepped (30-day checklist)
20 directory submissions completed
Launch posts reviewed by 3+ peers
W5

Launch Week

Execute your launch. Product Hunt launch day with cohort support. Community launches. Outreach blitz. Hour-by-hour coordination with your peer group.

Product Hunt launch with cohort upvote support
3 community launches executed
50+ outreach messages per day
W6

Scale & Systems

Review results. Identify your winning channel. Build the repeatable system. Set up the 30-day post-launch plan. Graduate with a clear growth roadmap.

Channel performance review
Repeatable acquisition system designed
90-day growth roadmap created

Everything included in the cohort

Weekly group sessions

90-minute live sessions every week with structured exercises and peer feedback.

Daily Slack check-ins

Private cohort Slack. Daily standup threads. Real-time support from peers and advisors.

Personal ICP workshop

1:1 session in Week 1 to nail your ICP and positioning before anything else.

Full Builder access

All playbooks, templates, checklists, tools, and case studies for the duration and 3 months after.

Accountability partner

Paired with another founder at a similar stage for daily check-ins and mutual support.

Alumni network

Completion certificate. Lifetime access to the cohort alumni Slack. Ongoing connections.

What past cohort members say

The cohort was the single best investment I made for my startup. The ICP workshop alone saved me 3 months of going after the wrong market.

David Park

MetricsDash

0 → 120 customers during the cohort

Having 19 other founders doing the same thing at the same time made all the difference. The daily accountability kept me executing when I wanted to give up.

Lisa Chang

ContentPilot

0 → 87 customers in 6 weeks

I came in with a product and no customers. I left with 64 paying users, a clear go-to-market strategy, and a network of founders I still talk to daily.

Omar Hassan

InvoiceTrack

Built a repeatable cold email engine

Ready to get your first 100 customers in 6 weeks?

Next cohort starts May 2026. Only 20 spots. 6 remaining.

$499 one-time · Full Builder access included · 30-day money-back guarantee

Apply for next cohort