New: The Product Hunt Launch Playbook — 30-day countdown to a top 5 launch

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Not fill-in-the-blank generic frameworks — real copy that has worked, with notes on why it works and how to adapt it.

Highest rated by the community

DM OutreachFree4.9

The 34% Reply Rate Cold DM

The exact DM template that gets founders 34% reply rates on LinkedIn and X. Research-first, value-led, under 80 words.

Result: 34% reply rate across 500+ sends

Details
Cold EmailFree4.8

SaaS to SMB Cold Email — First Touch

Subject line, body, and follow-up for reaching small business owners who have never heard of your product. Problem-aware opener, 3-line body.

Result: 28% open rate, 12% reply rate

Details
Product HuntFree4.9

Product Hunt First Comment

The most important comment on launch day. Structured to convert browsers to trial users. Includes what to include, what to skip, and the ideal length.

Result: Used in 12 top-5 launches

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Launch PostsBuilder4.7

Launch Announcement X Thread

7-tweet thread structure for announcing your product launch on X/Twitter. Hook, problem, solution, social proof, CTA. With 3 variations.

Result: Average 50K impressions

Details
Onboarding EmailsBuilder4.8

Day 0 Welcome Email

The welcome email that gets users to take their first key action within 24 hours. Subject line, personalisation tokens, single CTA focus.

Result: 67% open rate, 34% click rate

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Partnership PitchBuilder4.6

Integration Partnership Pitch

Cold email to propose an integration partnership with a complementary SaaS. Includes subject line, value prop, specific ask, and follow-up.

Result: 22% response rate

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All Templates

SaaS to Enterprise Cold Email
Builder
Beta User Invite Email
Free
Newsletter Sponsorship Pitch
Builder
Affiliate Programme Invite
Builder
Early Access Request Follow-up
Builder
LinkedIn DM — Founder to Founder
Free
X DM — Creator Collaboration
Builder
Instagram DM — B2C Product
Builder
LinkedIn Post — Launch Day
Free
IndieHackers Milestone Post
Builder
Email to Personal Network
Free
Headline Formula — 6 SaaS Categories
Builder
Feature-to-Benefit Reframes
Builder
Pricing Section Copy
Builder
FAQ — 8 Common Objections
Builder
Day 1 Key Feature Activation
Builder
Day 3 Value Checkpoint
Builder
Day 7 Upgrade or Re-engage
Builder
Day 14 Feedback Ask
Builder
Testimonial Request — Close Relationship
Builder
G2 Review Request
Builder
r/SaaS Product Introduction
Free
r/startups Launch Post
Free
r/entrepreneur Value Post
Builder
PH Tagline Formula Sheet
Builder
PH Upvote Ask Messages
Builder
Co-marketing Partnership Email
Builder
Guest Content Pitch
Builder
Monthly Investor Update
Builder
Beta Tester Recruitment — Forum Post
Free

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