We built the thing. Then had no idea what to do next.

In early 2025, I built a SaaS product in a single weekend using Cursor and Claude. Saturday morning I had an idea. Sunday evening I had a working product with authentication, a database, a payment system, and a landing page. It was genuinely remarkable. The vibe-coding revolution had delivered on its promise.

Then Monday morning arrived.

I stared at my analytics dashboard showing zero visitors. I posted on X — five likes from people I already knew. I submitted to Product Hunt — ranked 34th. I told my friends — two signups, both out of pity. Then nothing. Days passed. A week passed. The product sat there, working perfectly, serving absolutely nobody.

I knew how to build. I had no idea how to sell. And everything I tried to learn was wrong for my situation. Marketing courses assumed I had a team and a budget. Blog posts were scattered and contradictory. Growth hacking content was written for companies at 10,000 users, not zero. Nobody had created a structured, actionable resource for someone exactly like me: a solo founder who built something in a weekend and needed to find their first 10 customers by Friday.

So I built it myself. I spent six months obsessively documenting what actually worked — not the theory, the specific actions. Which cold DM templates got replies. Which subreddits converted to paying users. Which Product Hunt tactics made a difference hour by hour. What the founders who actually got customers did differently from the ones who did not.

That documentation became FounderHacks.